Digital marketing is the process of promoting and selling products or services on the Internet using one or more marketing channels like search engines, social media platforms, and PPC advertising.

With digital marketing, you can find audiences interested in your brand, interact with them, and nurture them until they become customers.

The most important digital marketing types are search engine optimization (SEO), content marketing, PPC advertising, social media marketing, affiliate marketing, video marketing, website marketing, and email marketing.

Key Features

• Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google.
• Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or social media platforms.
• Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement.
• Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus attracting and retaining a specific audience.
• Leveraging traditional offline media for advertising: using radio and TV marketing, billboard advertising, print, and in-person events.